Knowledge Core

Proposals Submissions & Tenders

As Bid Strategists we:


  • Have 86% win rate in the proposals and tenders we’ve submitted
  • Won over $56m for 4 of our SME clients alone
  • Have helped our teams achieve an 85% win rate in their presentations through coaching them on specific bids

People make decisions, not companies.


And often, the reason business is won or lost has very little to do with whether your service or product is the best in the market. The unspoken needs, expectations, and relationship drivers that define a win or a loss.

The key is understanding how they define the value in what you offer and your relationship with who you are pitching to – both of which are often unspoken and unconscious. Once we uncover these, we develop strategies and communication pieces that win, by speaking to these underlying buying drivers.

We get inside the minds of your customers or prospects to understand the world through their lens and uncover:

  • How they buy
  • What drives their decision making, both consciously and unconsciously

We get to the truth behind the ‘logical decision making’ process.

We frame your communication pieces to speak directly to this truth. Whether we are developing the piece from scratch, or refining what you have begun, our skill is in ensuring we address both the spoken and unspoken, in:

  • Tenders, proposals, pitches, presentations
  • Capability statements
  • Brochures and thought leadership that are kept rather than ‘binned’

Our skill in in ensuring all responses are in plain English

We take ownership of the pitch Process and deadline – because For us its about the Win!

Our process includes:

  1. Assessing the Opportunity – Go or no go assessment
  2. Conducting a reality check – We have customers define your differentiators
  3. Running strategic session – defining the game plan, the pitch strategy and the messaging
  4. Researching – to articulate the win strategy
  5. Reframing the value proposition – in plain English – working with your SMEs
  6. Developing the document – in design, messaging and content – informed by neurolinguistic techniques
  7. Preparing & Coaching the bid teams – in the presentation and delivery
  8. Debriefing the Win or loss– to extract key learnings and the missing information
Understand how they define value in the products and services you offer and your relationship with them
At KnowledgeCore, we believe you can tell a lot about a person over a coffee and a conversation. If you’d like to find out whether we can actually help you, and are the sort of firm you could work with, then the coffee is on us.