And often, the reason business is won or lost has very little to do with whether your service or product is the best in the market. The unspoken needs, expectations, and relationship drivers that define a win or a loss.
The key is understanding how they define the value in what you offer and your relationship with who you are pitching to – both of which are often unspoken and unconscious. Once we uncover these, we develop strategies and communication pieces that win, by speaking to these underlying buying drivers.
We get inside the minds of your customers or prospects to understand the world through their lens and uncover:
We get to the truth behind the ‘logical decision making’ process.
We frame your communication pieces to speak directly to this truth. Whether we are developing the piece from scratch, or refining what you have begun, our skill is in ensuring we address both the spoken and unspoken, in:
Our skill in in ensuring all responses are in plain English
We take ownership of the pitch Process and deadline – because For us its about the Win!
Our process includes: