They define whether we win or lose.
When it comes to tendering or even submitting proposals, so much of the winning business process in the Tier 2 and Tier 3 space (or what I call bidding /pitching) relies heavily on the ability of our people. They define whether we win or lose. This is because, although we might think our product is [...]
Memory & the brain – its totally irrational
The human brain perceives information very differently to how we would initially suppose it does. Although most people would assume that when we receive a piece of information, we process it in a rational manner, what actually happens is in fact the opposite of this. Perceiving information occurs in multiple stages in our brain… Get [...]
“Brain Research shows how Financial Advisors can successfully guide Clients”
95% of your clients and customers make decisions unconsciously. It follows then that unless we understand and uncover what drives each of them we miss the opportunity to really understand and respond effectively, and often with that their business. The brain is actually really good at hijacking our thinking. And what’s more, our clients and [...]