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Winning PITCHES? It’s not what they tell you, it’s what you DISCOVER
Winning PITCHES? It’s not what they tell you, it’s what you DISCOVER
  The days when sales teams held the power as the 'keepers of the product knowledge' are gone. As it was then termed, caveat emptor (buyer beware) ruled. With the web that’s all changed and, as Dan Pynk says, "It's now caveat venditor" (seller beware). In relation to tenders and competitive proposals, our prospects have [...]
LinkedIn – Writing a Winning Executive Summary for your RFPs
LinkedIn – Writing a Winning Executive Summary for your RFPs
For many, Proposal Executive Summaries form the single most important part of the document. It’s the section that brings your solution to life - often the only section of the document Leadership will read - leaving others to determine whether the rest of the document is compliant or not; and whether it gets through to [...]
A picture paints a 1,000 words BUT a 1,000 words will bore you to death
A picture paints a 1,000 words BUT a 1,000 words will bore you to death
  How many of you have been subjected to what could have been a magnificent presentation/product launch/change initiative which in fact turned out to be a less than ‘riveting’ monologue? Picture this, two presenters both brilliant in their field, both possessing great ‘technical depth’ both with very little presentation experience. And when they did present, [...]
Neuroscience explains why it’s a zoo in there…
Neuroscience explains why it’s a zoo in there…
When advisers speak to clients about their investments they often explain how and why the fall in share prices will pass - and how and why their shares will regain value.  They show clients statistics, charts and graphs to prove that times are changing and portfolios will rise.  Despite this, clients shut down and start [...]
Brain Box
Brain Box
Technology is terrible for relationships… Just as Simon Sinek says How do clients determine whether the relationship with their advisor is valuable to them? It’s by the level of usefulness they believe they presently gain, and will gain, from the interaction. This is commonly called a satisfaction rating. Individuals arrive at these ratings subjectively. Quantifying [...]
Are you really willing to lose customers to your competitors?
Are you really willing to lose customers to your competitors?
For thousands of years a fundamental part of our human hunter-gatherer psyche was stalking prey. And even today in our civilised, industrialised and urbanised society, it remains a fundamental part of our genetic DNA. We see it at the highest government levels and also on the playing field where, despite the rhetoric, the hunt engenders [...]
The secrets to writing winning client testimonials
The secrets to writing winning client testimonials
How do I get the best out of my testimonials? 78% of consumers will trust peer reviews but only 14% will trust a company’s marketing or advertising materials. What a consumer is buying is a promise. We are promising to solve their problems in a better way than they can solve themselves. Ultimately, because they’re [...]
Our marketing and business development strategies are based firmly on research.
Our marketing and business development strategies are based firmly on research.

We are far more than a Sydney market research agency. We are a partner in building your business. Market research, and its findings, only becomes relevant when it’s firmly linked to your business strategies and it uncovers how you can increase revenue by:

Recent Posts

Winning PITCHES? It’s not what they tell you, it’s what you DISCOVER

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LinkedIn – Writing a Winning Executive Summary for your RFPs

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A picture paints a 1,000 words BUT a 1,000 words will bore you to death

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Neuroscience explains why it’s a zoo in there…

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Brain Box

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