“Brain Research shows how Financial Advisors can successfully guide Clients”

95% of your clients and customers make decisions unconsciously. It follows then that unless we understand and uncover what drives each of them we miss the opportunity to really understand and respond effectively, and often with that their business. The brain is actually really good at hijacking … [Read more...]

Memory & the brain – its totally irrational

The human brain perceives information very differently to how we would initially suppose it does. Although most people would assume that when we receive a piece of information, we process it in a rational manner, what actually happens is in fact the opposite of this. Perceiving information occurs … [Read more...]

Brain Box

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Technology is terrible for relationships… Just as Simon Sinek says How do clients determine whether the relationship with their advisor is valuable to them? It’s by the level of usefulness they believe they presently gain, and will gain, from the interaction. This is commonly called a … [Read more...]

Are you really willing to lose customers to your competitors?

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For thousands of years a fundamental part of our human hunter-gatherer psyche was stalking prey. And even today in our civilised, industrialised and urbanised society, it remains a fundamental part of our genetic DNA. We see it at the highest government levels and also on the playing field where, … [Read more...]

The secrets to writing winning client testimonials

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How do I get the best out of my testimonials? 78% of consumers will trust peer reviews but only 14% will trust a company’s marketing or advertising materials. What a consumer is buying is a promise. We are promising to solve their problems in a better way than they can solve themselves. … [Read more...]

Our marketing and business development strategies are based firmly on research.

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We are far more than a Sydney market research agency. We are a partner in building your business. Market research, and its findings, only becomes relevant when it’s firmly linked to your business strategies and it uncovers how you can increase revenue by: focusing on ways to deepen client … [Read more...]