Blog Archives - Knowledge Core

Understanding Western Parkland City’s vision will help you win work

The Western Sydney Aerotropolis has brought federal, state and local governments together at an almost unprecedented level. They have cooperated to develop an economic development strategy for a thriving Bradfield City Centre that is set to thrive alongside Sydney and Paramatta. Their shared vision is for a commercial ecosystem that transforms paddocks into a state-of-the [...]

Waste management & recycling is becoming a crucial component of winning work

3 Fundamental Rules That Win Business

In our discussions with smaller businesses in the build environment we often have to stress fundamentals of tender writing. Whether your organisation is a tier 2, 3, or 4 in this environment, there are fundamentals that every business needs to get right from the get go. It’s all about your customer/client. They are the [...]

LinkedIn – Writing a Winning Executive Summary for your RFPs

For many, Proposal Executive Summaries form the single most important part of the document. It’s the section that brings your solution to life - often the only section of the document Leadership will read - leaving others to determine whether the rest of the document is compliant or not; and whether it gets through to [...]

A picture paints a 1,000 words BUT 1,000 words will bore you to death

How many of you have been subjected to what could have been a magnificent presentation/product launch/change initiative which in fact turned out to be a less than ‘riveting’ monologue? Picture this, two presenters both brilliant in their field, both possessing great ‘technical depth’ both with very little presentation experience. And when they did present, [...]

Neuroscience explains why it’s a zoo in there…

When advisers speak to clients about their investments they often explain how and why the fall in share prices will pass - and how and why their shares will regain value. They show clients statistics, charts and graphs to prove that times are changing and portfolios will rise. Despite this, clients shut down and start [...]

Brain Box

Technology is terrible for relationships… Just as Simon Sinek says How do clients determine whether the relationship with their advisor is valuable to them? It’s by the level of usefulness they believe they presently gain, and will gain, from the interaction. This is commonly called a satisfaction rating. Individuals arrive at these ratings subjectively. Quantifying [...]

Are you really willing to lose customers to your competitors?

For thousands of years a fundamental part of our human hunter-gatherer psyche was stalking prey. And even today in our civilised, industrialised and urbanised society, it remains a fundamental part of our genetic DNA. We see it at the highest government levels and also on the playing field where, despite the rhetoric, the hunt engenders [...]

The secrets to writing winning client testimonials

How do I get the best out of my testimonials? 78% of consumers will trust peer reviews but only 14% will trust a company’s marketing or advertising materials. What a consumer is buying is a promise. We are promising to solve their problems in a better way than they can solve themselves. Ultimately, because they’re [...]

Our marketing and business development strategies are based firmly on research.

We are far more than a Sydney market research agency. We are a partner in building your business. Market research, and its findings, only becomes relevant when it’s firmly linked to your business strategies and it uncovers how you can increase revenue by: