Knowledge Core

About us

We’re driven by our values

  • Continuous learning that translates knowledge into insights and solutions that generate revenue and marketshare
  • Providing and encouraging excellence in all our dealings
  • Empowering others to win
  • Listening to what’s not being said and developing customer strategies and bid strategies that specifically address these
  • Uncovering the truths that lie below the surface, and form the foundations of our marketing and business development strategies.

Our values translate into our actions

We’re known for our ability to deliver value – that’s why we’ve been able to deliver 85% win rates for our clients. Its our ability to deeply understand the customer or prospect and frame the message to meet their needs.

We go within your customers’ brain and uncover the drivers for decision making

Our deep understanding of neuroscience, the nuances of communication and the factors that influence buying decisions from individual customers to segments to whole markets. This outside in approach ensures our clients win in competitive markets.

We ‘guarantee’ to find the answers in the trust that show our clients ‘how’ to win

It gives our clients the evidence and the strategy they need to take to win in a competitive playing field.

We transfer the skills and tools your teams need for ongoing success

We’re coaches at heart and embed your teams with the skills, tools and knowledge to go up against your competitors and win!  We don’t just leave behind a set of tools and templates – we embed the capability to think within your teams.

About us

Adette Goldberg is the founder and driving force behind KnowledgeCore, what we do, why we do it and how we do it. After more than 20 years in high-performing sales environments, Adette has a unique insight and approach that allows her to ‘read buyers’ and use intuitive vision to achieve outstanding results and wins.  She and the team work with clients on specific opportunities as well as wider business development and customer strategies and activities.  During this process they also transfer core skills and understanding within the business to create greater knowledge, understanding and sophistication to enable the team to exponentially grow revenue and deepen relationships.

Bringing together learned analytical skills and intuitive vision, Adette has an impressive track record of excellence in sales, marketing and business development.

For the past 10 years, she’s been working alongside companies to create unique solutions to their unique challenges. With a knack for cutting through the chaos to hone in on what really matters – the factors that influence customer decisions – Adette can isolate a problem and create a strategy that turns it into an opportunity.

Adette holds a Master of Business with a major in Marketing, and a Diploma in HR. She is currently on sabbatical from lecturing and tutoring in International Marketing & Analysis at the University of Technology, Sydney.

At KnowledgeCore, we believe you can tell a lot about a person over a coffee and a conversation. If you’d like to find out whether we can actually help you, and are the sort of firm you could work with, then the coffee is on us.