“Brain Research shows how Financial Advisors can successfully guide Clients”

95% of your clients and customers make decisions unconsciously. It follows then that unless we understand and uncover what drives each of them we miss the opportunity to really understand and respond effectively, and often with that their business. The brain is actually really good at hijacking … [Read more...]

Memory & the brain – its totally irrational

The human brain perceives information very differently to how we would initially suppose it does. Although most people would assume that when we receive a piece of information, we process it in a rational manner, what actually happens is in fact the opposite of this. Perceiving information occurs … [Read more...]