With the myriad of information available now, the issue these days is not about where do I find the information, its more about what information is relevant to me. We’ve found a number of books and websites that we find invaluable, and are happy to share them with you
Websites we recommend
Business & Marketing Sites
www.businessweek.com – we often find articles on the latest ideas in innovation and technology, they also seem to present the smartest ideas and then how firms are using them
They are also one of the few firms that are using social media technology and philosophies to add value to their readership -
www.huthwaite.com – who provide a number of interesting whitepapers on the sales process, what to look out for and what’s important as well
www.marketingmag.com.au the site has some interesting blogs, and the magazine itself often showcases innovative ways agencies have marketed their clients’ product or services
Social Media Sites
www.stumbleupon.com is a personalised recommendation engine that uses social networking tools and principles, and literally ‘stumbles’ you into websites that are relevant to your interests, rated by peers of likeminded people surfing the web
Market & Competitor Intelligence Sites
Books we recommend
There are so many good ones out there
Business & Marketing Books
“Advanced Selling Techniques” – Brian Tracy
Brand Books that relevant link brand to business and strategy
“Operationalising the Brand” Davis & Dunne
“The future beyond brands Lovemarks” – Kevin Roberts
Web 2.0 and Social Media there is
Wikinomics” by Don Tapscott & Anthony Williams
“Here comes everybody” Clay Shirky
Other firms we regularly use and definitely recommend.
www.emilydavid.com.au – who are fabulous designers and just seem to intuitively know how to translate your ideas into something relevant smart and at times fun
www.opmc.com.au –Fabulous web people who do wonders with website and all the technical issues that some of us don’t have time to take care of
www.atlantisblue.com.au – An outsourced IT department where no problem is too big or small
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